14th edition of Doha Jewellery and Watches Exhibition (DJWE) sets the scene for luxury

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Mega Cervantes

Doha Jewellery and Watches Exhibition 2017 set a scene of fairytale luxury on Monday as it was opened by His Excellency Ahmad bin Abdullah Al Mahmoud, Deputy Prime Minister and Minister of State for Cabinet Affairs in the presence of His Excellency Sheikh Ahmed bin Jassim bin Mohamed Al Thani, Minister of Economy and Commerce, at Doha Exhibition and Conference Center (DECC) in the heart of Doha’s business district.

Unlocking the majestic wrought iron gates, especially created to replace the traditional opening ribbons, Their Excellencies, unveiled the entrance to this year’s theme ‘Once upon a time… luxury.’ Under this theme, the exhibition’s 2017 edition showcases an exclusive collection of gemstones and timepieces which visitors can view and purchase until  February 25th

Once inside, Their Excellencies and the accompanying VIPs were taken on an exclusive tour which introduced them to over 40 exhibitors from 10 countries. Amongst these were a number of Qatar’s premier jewellery patrons including Al Fardan Jewellery Company, Al Majed Jewellery, Al Muftah Jewellery, Ali Bin Ali group, Amiri Gems WLL, Blue Salon and Fifty One East.

From inviting visitors to be watchmakers for a day, to offering a rare glimpse of Hollywood glamour, Doha Jewellery and Watches Exhibition 2017 (DJWE) has confirmed its position as the essential event on the international luxury exhibition calendar. One of the oldest and most highly anticipated exhibitions in Qatar, the event returns this year to reinforce the country’s position as a premium business events destination.

A tale of art and elegance, DJWE takes visitors on a glamourous journey of exclusivity, legacy and unique craftsmanship. Visitors canenjoy unique, interactive workshops from Objectif Horlogerie, which present the art of master craftsmanship to watch aficionados. Attendees also have a rare opportunity to enjoy the glamour of the past through historical black and white photography. The Harcourt Studio, which has told the story of Hollywood’s biggest stars since the 1940s, enables visitors to have their portraits taken and create an elegant exhibition memento in the privacy of their studio, recreated outside Paris for the first time at DJWE. 

The fourteenth DJWE also presents the Young Qatari Designers, an initiative launched for the first time this edition, allowing emerging Qatari designers to shine in their own dedicated exhibition space. Exhibiting local talents include: Fajr Al Attiya (Trifoglio); Ghada Al Bouanain (Ghada Al Bouanian); Nada Al Sulaiti (Hairaat); Noor Al Fardan (Noudar); Nouf Al Meer (Nouf Jewellery); and Sarah Al Hammadi (Sarah’s & Co).

Also, this year, DJWE features a central exhibition which has been especially curated to reveal exceptional, privately-owned jewellery and timepieces that have never been shown in Doha before.

DJWE 2017 is brought to its visitors by Qatar Tourism Authority (QTA), who together with this year’s partners, Auditoire, gives discerning visitors an exclusive experience; one that brings together authentic hospitality with cosmopolitan sophistication.

Entry to DJWE 2017 is free (reserved to visitors above 12) and registration can be completed at the venue or online at www.djwe.qa. This year’s official DJWE partners, Qatar Airways and Shangri-La Doha are offering travellers discounted rates to explore the exhibition and discover the  rich experiences that Qatar has to offer.

 

For more information, please visit www.djwe.qa, or for the latest news and updates follow DJWE on social media on Facebook, Twitter and Instagram.

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